On the outside looking in the real estate sales business seems to be full of agents who just show homes and collect commissions for a living. This is obviously far from the truth. Real estate is just like any other business – full of challenges and distractions, and agents, often times, find themselves overcome by the challenges and derailed by many distractions. Which is why agents would serve themselves and the industry well if they simply focused on just one thing.
Everyday is an opportunity. Let’s rephrase that….every moment is available to you to further connect with the marketplace, to gain better insight into which tactics stick, and to sharpen your craft. As a real estate agent everyday you must show up!
In our last “Real Hustle for Real Estate Agents” blog post we learned that all businesses need leads and that those who have leads will last. But leads aren’t enough. You must also have a system in place that’s connected to it in order for your business to truly work.
There’s nothing that matters more to any business than leads. There’s a common saying in the real estate business that those who list last. But the real truth is those who generate leads last. You can’t get listings or sales without first having enough leads to do business. Therefore, before you get bogged down with what your listing and buyer presentation needs to look like just focus all your energy on getting more leads!
The easiest thing you can do as an agent is go along with the pack. It makes perfect sense, if you do what everyone else does then there’s less of a likelihood you’ll fail right? Wrong! The truth is the longer you stay the course and do what is conventional the higher probability you’ll find yourself a cog in a system full of average agents doing mediocre work. So what must you do to get ahead? You must learn to go opposite of the pack.
Consumer behavior evolves over time and the same is true when it comes to how buyers begin their real estate experience.
There is one dynamic that regularly outperforms the conventional pedigree of being the go-to agent in a community, where traditionally the agent who’s with the biggest company, has the most listings, or is the most popular around and that is speed.