Consumer behavior evolves over time and the same is true when it comes to how buyers begin their real estate experience.
Most buyers begin their home shopping experience online. They view homes, research neighborhoods, estimate mortgage payments, and figure out commute time to work all online. It’s safe to say that sellers and real estate professionals must model their marketing behavior to how buyers behave in today’s marketplace.
But what do buyers really want from this experience? Do they want ad’s that tell them how great the agent is, or do they want more information about the area? Turns out what the consumer really wants is value. Buyers perceive value as someone, or something, that can help them filter through all the unnecessary “fluff” and help them understand specifically what they need to know and how it works for their best interest. There are advertisements and information to be found online everywhere but buyers want to know what matters most!
Buyers want the online experience to cater to their wants, needs, and interest.