The real estate business is uber competitive and there’s one component that separates the Top 20% of agents from the rest and that is listings. When an agent has a listing to sell it gives them the ultimate leverage this business can afford.
- They have a product to sell.
- They don’t have to be present to sell their product.
- It gives the agent free advertising within a community as homeowners drive pass their for sale sign, hence gain seller leads.
- The agent may pick up a buyer and either sell them the home they have listed or another.
- The sellers they represent may turn into buyers.
As you can see their’s tons of reasons why an agent should always strive to acquire as many listings as possible.
But most agents struggle at building their listing inventory and there are two main reasons why.
Reason #1 – Insufficient strategy
Reason #2 – Lack of tools
Let’s address both of these areas.
First strategy, an agent must scope out geographic locations that makes sense to their listing goals. To acquire a few listings a month it must be in an neighborhood where there is a high turnover rate. If most people in the area, you want to target, only move every eight to ten years that neighborhood is not going to yield the kind of results you seek. But if you find an area where lots of people are relocating every three to five years then you know you’ve found your target market.
Next, you have to be able to speak to your target audience consistently in a way that doesn’t require much of your time. You need someone to send content on your behalf both to the homeowner’s mailbox as well as to their computer. But that’s not all you need! You also need someone who can feed you data about who you should be sending content to. If the homeowner just closed on their property six months ago it’s not a home you want to spend resources on. Marketing is your best friend but you have to know how to use the correct strategy for the audience you’re trying to reach.
That’s where Smart Zip come in. Smart Zip provides SmartTargeting which identifies the homeowners most likely to sell and helps generate qualified seller leads in your territory. They make it easy on the agent, send you data on who you should be targeting, as well as supply you with the tools you need to engage those potential customers. Furthermore, Smart Zip becomes the distributor on your behalf so you don’t have to spend time creating postcards, going to the mailbox, or figuring out who you should be targeting on Facebook.
If you’re looking to increase your listing inventory this spring click on the link here and tell them Urhous sent you for a discount.